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AIR MILES Partners with Expedia Group on Strategic Lodging Supply

October 18, 2023
AIR MILES to integrate Expedia Group’s Rapid API technology on new travel platform

Toronto, October 18, 2023 - The AIR MILES® Reward Program has selected Expedia Group as its strategic lodging supply partner via its Rapid API technology. The newly launched AIR MILES Travel platform will offer collectors access to Expedia Group’s global supply of 700,000 hotels and vacation rental properties in both standalone lodging and package bookings.

AIR MILES offers a robust loyalty program, with nearly ten million active accounts, representing more than half of all Canadian households. AIR MILES collectors can earn Reward Miles from over 300 leading Canadian, global, and online brands, with AIR MILES cards being scanned over 1,000 times per minute. The new AIR MILES Travel booking portal offers rich new opportunities to earn Miles - more than ever before. collectors can earn on the Cash portion of their travel bookings, which can then be redeemed for future Rewards, including travel, merchandise, or cash rewards.

“As we continue to innovate and evolve the AIR MILES Reward Program, providing the best value to our collectors remains our main focus” says Shawn Stewart, President, AIR MILES Reward Program. “By partnering with Expedia Group as strategic lodging supplier for our new Travel platform, we are able to provide extensive accommodation options to our collectors beyond what we already offer; being one of the most trusted names in the travel industry, it was a clear move for us.”

This strategic lodging partnership is part of AIR MILES’ newly launched travel platform, one of several enhancements to the program since being acquired by the Bank of Montreal. With AIR MILES’ new travel platform, collectors can expect new and improved opportunities to earn Miles, a convenient single platform offering where collectors can build out the elements of their travel package and new flexible payment options. The partnership positions Expedia Group as a trusted travel technology provider for financial institutions around the world, including those with integrated loyalty programs. As such, Expedia Group’s Rapid API provides the tools and technology for partners to integrate global lodging supply seamlessly into their own websites and businesses, including expanded traveller options and detailed property content. In return, AIR MILES collectors have a seamless end-to-end booking experience from planning their travel to purchasing to post-booking.

“This strategic lodging partnership between Expedia Group and AIR MILES taps into the natural evolution of loyalty programs, which addresses consumers’ desires to have flexibility and choice in their loyalty offerings,” says Alfonso Paredes, Senior Vice President of Private Label Solutions at Expedia Group. “We have already seen strong booking interest during our soft launch and look forward to building more momentum as we bring advantageous accommodation offerings to AIR MILES collectors.”

The push for more expansive offerings in rewards reflects Expedia Group’s research showing that 85% of leisure travellers said they are interested in using travel rewards across trip elements over the next year. A further 77% of consumers want to apply travel rewards to any individual element of their trip, such as the flight or hotel, regardless of brand. By partnering with Expedia Group, AIR MILES Travel will create even more ways for travellers to use their Reward Miles on a wide range of accommodation options all over the world.


About Expedia Group

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem.

The Expedia Group family of brands includes: Expedia®,®, Expedia® Partner Solutions, Vrbo®, Trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions,™, and Expedia Cruises™. One Key™ is our comprehensive loyalty program that unifies Expedia, and Vrbo into one simple, flexible travel rewards experience. To enroll in One Key, download Expedia, and Vrbo mobile apps for free on iOS and Android devices.

For more information, visit Follow us on Twitter @expediagroup and check out our LinkedIn

© 2023 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

About the AIR MILES Reward Program

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households.

AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country, as well as by booking Travel. This activity powers an unmatched data asset that, along with world-class analytics and marketing capabilities, enables clients to accelerate marketing activities and ROI. It's the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events, and attractions, or instantly on everyday essentials, in-store or online, through AIR MILES Cash at participating partner locations.

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