Expedia Group Secures New and Expanded Travel Partnerships in
Europe
Expedia Group unlocks traveller demand for new European partners and
increases their visibility to high-value travellers
New partnerships announced today include Ryanair, Icelandair, Iberia
Airlines and Deutsche Hospitality
LONDON, December 5, 2023 — Expedia Group announced
today a series of new and expanded travel partnerships across Europe,
encompassing B2B technology, advertising partnerships and supply distribution
deals, connecting European partners to the company’s extensive global
traveller base and giving them access to Expedia Group’s innovative
technology and industry expertise. The deals further cement Expedia
Group’s presence in the continent and commitment to propel partners to
easily capture the attention of high-value travellers from around the world.
Powering Travel with Unmatched Technology Solutions
Expedia Group powers companies of all sizes, from a multitude of industries to
succeed in the complex universe of travel by providing innovative technology,
supply and tools to power their own sites. Partners can choose from White
Label Template, a turnkey, tailor-built solution that provides their
travellers with an end-to-end travel experience on a site that is branded for
the partner; or Rapid API, a scalable solution that empowers travel companies
to build end-to-end booking experiences by leveraging Expedia Group’s
global lodging inventory. Additionally, Expedia Group continues to offer
European travel advisors access to a wide breadth of travel inventory, rates,
and availability through the Expedia Travel Agent Affiliate Program (TAAP).
Expedia Group’s newest European technology powered partnerships
announced today include:
-
Ryanair: Over the coming weeks, Ryanair, Europe’s
largest low-cost airline, will launch ‘Ryanair Rooms’, a renewed
offering that leverages Expedia Group’s White Label Template
technology, allowing its customers to book a hotel with their flight and
access Expedia Group’s Virtual Agent, an AI-powered customer service
tool. The Ireland and UK sites launch in December, with a phased rollout to
additional markets next year.
-
Icelandair: The flagship carrier of Iceland will launch
Saga Club, a new travel site, powered by Expedia Group’s White Label
Template, providing a way for its most loyal travellers to book additional
trip elements with their flight. Saga Members will be able to access Expedia
Group’s global supply of hotels, car rentals and activities to redeem
and earn Saga Points. This service will enable the airline’s loyal
travellers to book additional trip elements, using the program’s
loyalty points, to enhance their journey. The travel site will be offered to
Saga Club members in the new year.
-
ADAC - Germany’s largest automobile association
partners with Expedia Travel Agent Affiliate Program (TAAP), giving
ADAC’s travel agencies access to Expedia Group’s vast inventory
of travel products, including hotels, flights, rental cars, and activities.
Advertising Europe to a Growing Audience
Expedia Group Media Solutions is a leading travel media network, providing a
targeted way for travel partners, Destination Marketing Organisations (DMOs)
and brands to reach, engage, and convert millions of travellers worldwide
through advertising solutions. With its vast network of travel brands and
global reach, Expedia Group Media Solutions provides partners with proprietary
data and dynamic advertising solutions to deliver impactful campaigns and
measurable results.
Recent partnerships include:
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Deutsche Hospitality - which unites eight brands like the prestigious Steigenberger Hotels & Resorts under one roof, will be investing in display advertising and industry-leading advertising solution, TravelAds, to target the hundreds of millions of travellers visiting Expedia Group sites each month.
-
The European Travel Commission (ETC) - the ETC’s
Creative Cities of Central Europe Campaign promoted the undiscovered value
of the Visegrad countries of Czechia, Hungary, Poland, and Slovakia to U.S.
travellers. The campaign ran from August to October this year and
highlighted the region’s rich culture, history and natural beauty.
-
Croatian National Tourism Board (CNTB) – In
partnership with Expedia Group Media Solutions, CNTB developed a series of
impactful campaigns targeting both European and USA markets, highlighting
Croatia’s unique charm and natural beauty. Focusing on European
markets, European travellers were encouraged to explore Croatia beyond the
familiar through gallery spotlight pages. The promotion connected the CNTB
with Expedia Group's high value travellers, resulting in a 10% increase on
the average daily spend year-on-year on Expedia channels during the campaign
period. To capture the US market, travellers from the States were inspired
to visit Croatia's distinct regions and experiences through the "Always in
Season" campaign. During the CNTB's targeted campaign, Croatia experienced a
10% uplift in demand across Expedia channels from US travellers.
Enhancing Reach and Boosting Conversion for Supply Partners
Expedia Group is also announcing new supply partnerships, enabling European
partners to capture more share of wallet and gain visibility to Expedia
Group’s global customer base. The company’s strong footprint in
the U.S. in particular means European partners can take advantage of a
high-value demographic planning trips across the Atlantic. Company research
shows that in the first half of 2023, American travellers spent more, booked
earlier and stayed longer on their trips compared to European travellers.
-
Turkish Airlines has expanded Expedia Group’s Air
Member Only Deals to Europe following a successful pilot in the United
States. The airline offers exclusive discounts to Expedia rewards members,
driving better conversion and boosting revenue. A similar campaign ran in
the U.S. during the first six months of 2023, resulting in an over 15%
uplift in ticket-booking volume on Member Only Deal routes for Turkish
Airlines.
-
Iberia Airlines: Spain’s flagship carrier and leading
carrier between Europe and Latin America has expanded its direct New
Distribution Capability (NDC) connection with Expedia Group. Millions of
travellers who shop for and book Iberia flights can now enjoy more options
to customize their travel with ease on multiple European points of sale,
United States and Mexico.
-
Sonder and TravelStaytion: Expedia Group’s ongoing
partnership with the UEFA Champions League continues for the 2023-24 season.
For the first time, Expedia Group’s lodging partners – including
Sonder and TravelStaytion – will support the upcoming sponsorship of
fan-focused events with dedicated booking experiences through Expedia Live.
Booking these lodging experiences will be available mid-December 2023 on the
dedicated
Expedia Live x UEFA Champions League site.
Expedia Group is also expanding its car rental offerings in
Europe through a number of new partnerships:
-
Alma, a family-owned car rental company, has signed a
partnership with Expedia Group to distribute its car inventory in eight
European countries including Greece, Malta, Romania, and Albania.
-
Drivalia, a leading car rental company with a large fleet
of electric and hybrid vehicles, has expanded its partnership with Expedia
Group to distribute its cars in Spain, Italy, Portugal, and the UK.
-
Green Motion, Green Motion, an international car rental
company that offers low-emission vehicles, has expanded its partnership with
Expedia Group to help bring environmentally efficient driving within Europe
and worldwide.
-
Record go, a leading Spanish car rental company with a wide
range of vehicles, including cars, vans, and SUVs, has also expanded its
partnership with Expedia Group from Spain and Portugal to now include Italy
and Greece.
1Insights sourced from Expedia Group's proprietary first-party
data and third-party research partners, comparing year-over-year performance
during respective campaign periods.
2Expedia Group data, all lines of business excluding cruise, H1
2023.
“This wide range of new and expanded partnerships demonstrates the
strength and resilience of travel demand in Europe, as well as our ability to
power partners of all sizes. Our partners benefit from our expanded European
footprint with new ways to connect to high spending global travellers, and
access to our cutting-edge B2B technology solutions and our industry-leading
advertising solutions.” said Ariane Gorin, President, Expedia for
Business, Expedia Group.
If you’re interested in partnering with Expedia Group, please visit the
Expedia Group partner site
here.
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About Expedia Group
Expedia Group, Inc. brands power travel for everyone, everywhere through our
global platform. Driven by the core belief that travel is a force for good, we
help people experience the world in new ways and build lasting connections. We
provide industry-leading technology solutions to fuel partner growth and
success, while facilitating memorable experiences for travelers. Our
organization is made up of three pillars: Expedia Product & Technology,
focused on the group’s product and technical strategy and offerings;
Expedia Brands, housing all our consumer brands; and Expedia for Business,
consisting of business-to-business solutions and relationships throughout the
travel ecosystem.
The Expedia Group family of brands includes: Expedia®, Hotels.com®,
Expedia® Partner Solutions, Vrbo®, Trivago®, Orbitz®,
Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®,
Expedia Group™ Media Solutions, CarRentals.com™, and Expedia
Cruises™. One Key™ is our comprehensive loyalty program that
unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards
experience. To enroll in One Key, download Expedia, Hotels.com and Vrbo mobile
apps for free on iOS and Android devices.
For more information, visit
www.expediagroup.com. Follow us on
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out our LinkedIn
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