Expedia Group Expands TAAP Program to New Markets to Help Travel Advisors Meet Accelerated Demand  

The company is also announcing new sales promotions, advisor tools, and increased travel advisor compensation  

SEATTLE, Wash., June 21, 2022 — Expedia Group announced new initiatives and incentives designed to help travel advisors benefit from pent-up demand in the coming months, including an expansion of the Expedia Travel Agent Affiliate Program (TAAP) to new markets, special promotions to drive more bookings, and increased advisor compensations on Premium Plus properties. 

"Advisors play a critical role in the global travel ecosystem and we are committed to helping them deliver world-class experiences to the travelers they serve,” said Expedia Group’s TAAP Senior Director Robin Lawther. “In fact, more than 35,000 agencies count on us to fulfill their bookings. We are thrilled to offer our advisors competitive incentives and easy access to our travel offerings to help them maximize their revenue opportunities and meet the needs of travelers in what is expected to be the busiest travel season in years.” 

According to Expedia Group research, more than three-quarters (76%) of people plan to travel in the next year and will take three trips on average.1 To help travel advisors in more markets take advantage of this pent-up demand, Expedia Group is expanding Expedia TAAP to additional markets in the Caribbean, Europe, Latin American, and the Middle East. This expansion adds 53 new markets to Expedia TAAP. 2 All Expedia TAAP advisors benefit from Expedia Group’s innovative technology and broad travel offerings, including hotels, vacation rentals, flights, car rentals, cruises, and activities. 

Expedia TAAP advisors have access to a range of Expedia Group technology and tools, including a Virtual Agent that allows advisors to self-serve and find answers to common questions, quickly search for information, or modify bookings, at a time of their choice. Additionally, advisors in the US and Canada now have access to Live Agent Chat, where experienced agents are available to answer detailed questions and help with decision-making. Live Agent Chat will become available in additional markets in the coming months.   

Expedia TAAP Unveils New Summer Sale and Premium Plus Property Compensation Increases 

Expedia Group also revealed new incentives and promotions to help advisors maximize their potential earnings in the busy travel months. Under the Summer Sale, Expedia TAAP advisors in the US can offer travelers 15% or more in savings on thousands of hotels worldwide for bookings made between July 6 – August 7, 2022.  

Additionally, advisors in Canada, Europe, Mexico, UK and US will receive an additional compensation boost for bookings on Premium Plus properties, a selection of properties where advisors can already earn the most compensation. The offer is valid on bookings made through Expedia TAAP between June 21 – July 4, 2022.  

Expedia Group Joins ASTA as Silver Level Proud Partner  

Lastly, Expedia Group signed an agreement with the American Society of Travel Advisors (ASTA) to become an ASTA Silver Level Proud Partner. To celebrate the new partnership, Expedia Group is extending a special offer to all ASTA Members to upgrade to Expedia TAAP’s Silver tier. Silver tier TAAP advisors can earn higher compensation, helping drive more revenue while delivering great experiences to travelers. 

Expedia TAAP offers a wide breadth of travel inventory to travel advisors, including more than one million properties, travel products, 200,000 activities, 175 car rentals and 500 airlines. Click here for more information about joining Expedia TAAP. 

About Expedia Group 

Expedia Group, Inc. (NASDAQ: EXPE) companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of four pillars: Expedia Services, focused on the group’s platform and technical strategy; Expedia Marketplace, centered on product and technology offerings across the organization; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™. 

For more information, visit www.expediagroup.com and follow us on Twitter, Facebook or LinkedIn. 

¹ Expedia Group Traveler Value Index, April 2022.
² New markets include Caribbean (21 new countries): Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Dominica, Dominican Republic, Grenada, Jamaica, Puerto Rico, St Kitts and Nevis, St Lucia, St Maarten (Dutch Side), St Vincent and The Grenadines, Trinidad and Tobago, Turks and Caicos, US Virgin Island. Europe (16 new countries): Greece, Hungary, Portugal, Latvia, Czech Republic, Poland, Slovakia, Croatia, Lithuania, Romania, Slovenia, Bulgaria, Cyprus, Estonia, Luxemburg, Malta. LATAM (13 new countries): Bolivia, Chile, Ecuador, Paraguay, Peru, Uruguay, Belize, Nicaragua, Honduras, Guatemala, Panama, El Salvador, Costa Rica. Middle East (3 new countries): UAE, Saudi Arabia, and Maldives.